A new award for 2009, this Tumblie celebrates those hard working members of the tabloid media who, in the face of declining audiences and the growing threat from the internet, decided that there was no better way to get hits on their websites than by letting us know that The Chaser, as the Herald-Sun said on their front page, "spat in the faces of dying children" when they did that Make a Realistic Wish Foundation sketch.
The Chaser's "Make A Realistic Wish Foundation" sketch scandal is the gold standard for this kind of thing. Days of blanket coverage from the tabloid press, mildly concerned editorials in the broadsheets, a high-profile member of ABC management reassigned - this had it all. It even had a kinda sorta point, in that the sketch was probably one that could have done with a rewrite. But seriously, after two and a bit years of cheering The Chaser on as they annoyed the general public and shocked society's blue noses, this is what you take offence at? Anyway, the Tumblies team had a lot more to say about this over at their blog - for in depth coverage, why not check that out. The Herald-Sun vs John Safran's Race Relations was interesting because it involved a major newspaper reporting on a story that hadn't actually happened yet. Previously, hate campaigns usually waited until the show had gone to air: this time the Herald-Sun got in early, reporting on episodes weeks before they went out and gathering quotes from "concerned" organisations that hadn't even seen the episodes they were appalled by. And then the show came out and no-one was offended at all, because Safran knew what he was doing and made sure that the joke - when there was a joke - was firmly on him. Cue sad trombone. A sketch show no-one was watching made a joke about a private school using the quality of its bullies as a selling point. No-one really cared (apart from a few Ripping Yarns fans who'd seen a similar idea done far better), but a standard had been set, so if there wasn't at least some tabloid outrage over this one they'd be vulnerable to "why're you attacking us - you let Double Take get away with worse". So there were a few reports, a few people said they were appalled...move along folks, nothing to see here.
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