WIL ANDERSON
Hairgel hairgel, cheeky grin cheeky grin...welcome to another edition of The Gruen Transfer, the show that casts a critical eye over the murky world of advertising, delves into its shady tactics, checks out the smoke and mirrors... and then hastily concludes it's all basically fine. Joining me as usual is Russel Howcroft...
RUSSEL HOWCROFT
Baldy baldy, smug smug, I'm not wearing a tie. Thanks, Wil, nice to be here. By the way, how come we've both only got one L in our names?
WIL ANDERSON
Because we're cool media men about town who don't care WHAT we say or how we spell our names, Russel. Watch out, the advertising industry - we're coming after you! Now where's my wacky t-shirt featuring Lucky Grills smoking a spliff?
DAN GREGORY
Steady on, Wil...
WIL ANDERSON
Uh-oh, keeping us rabble in check as ever, Mr Dan Gregory, ladies and gentlemen!
DAN GREGORY
Right-wing right-wing, sweaty sweaty fat bastard. Good evening.
WIL ANDERSON
Nice one, Dan. OK, so round one is all about the REAL way they industry wants you to buy Tim Tams. You think it's all about personal choice? Think again, my friends - we're going to blow the lid on their whole game right here right now! So, to let us in on a few trade secrets, please welcome...some bloke from Saatchi and Saatchi!
SOME BLOKE FROM SAATCHI AND SAATCHI
Hi there, Wil!
WIL ANDERSON
Welcome to the show. So tell me, just how do the Tim Tim guys do it?!
SOME BLOKE FROM SAATCHI AND SAATCHI
Well basically, Wil, we...I mean, they...launch a very clever campaign employing some of the best branding consultants in the business, based on extensive market research and in-depth psychological profiling.
WIL ANDERSON
Oh no, you've let the cat out of the bag now! Fortunately we've got an example of what you're talking about right here...
CUT TO SAATCHI AND SAATCHI'S NEW TIM TAMS AD PLAYED IN FULL FOR FREE.
WIL ANDERSON
Ha, they won't be up to those old tricks again in a hurry!
DAN GREGORY
Can I just say that I, for one, applaud the new Tim Tams campaign? Too many people like to knock the industry, but I reckon they've got a clever bunch of fellas on this one. Nice work.
ENTIRE AUDIENCE CHEERS.
RUSSEL HOWCROFT
What's the deal with Tim Tams anyway? Are they a chocolate or a biscuit? Nobody really knows! Either way, they're delicious, esepcially if you do that thing with the coffee.
WIL ANDERSON
Yeah, I might buy some after this is over.
RUSSEL HOWCROFT
Me too.
DAN GREGORY
Can I just say Malcolm Turnbull's a bloody great bloke?
WIL ANDERSON
No time for that, Dan - time for our round about seemingly impossible pitches. How would you advertise Cambodian timeshares, for example?!
DAN GREGORY
'Kymer, and...um...Rouge, which sounds a bit like 'rush', into this great deal'? That sort of works.
AUDIENCE PISS THEMSELVES.
RUSSEL HOWCROFT
I hear they brought out Tia Maria-flavoured ones last year...
SOME BLOKE FROM SAATCHI AND SAATCHI
Can I go now?
WIL ANDERSON
Steady on, steady on...because tonight's challenge is: how would you persuade someone to go and see Baz Lurhmann's Australia?
ENTIRE PANEL LOOK AT THEIR FEET AWKWARDLY.
WIL ANDERSON
Oh dear, well that appears to have everyone stumped. But never mind, because that's all we have time for. Just remains for me to thank our panelists Russel Howcroft...
RUSSEL HOWCROFT
Maybe they could put a Tim Tam on the moon?!
WIL ANDERSON
Dan Gregory...
DAN GREGORY
Sieg heil!
WIL ANDERSON
And some bloke from Saatchi and Sa...oh, he's just got into a taxi. Well, he's a busy man. I'm Wil Anderson, and next time YOU see an ad make sure you think long and hard about what it's REALLY trying to say. Because a lot of ad men work bloody hard and they deserve a bit of credit now and again. Goodnight!
A SHOWER OF TIM TAMS FALLS FROM CEILING AND ENGULFS EVERYONE.